![]() Some people in Ireland, South Korea, and Spain will gain access to Off-Facebook Activity first. ![]() Nearly a third of all websites include a Facebook tracker, according to several studies. You can also opt out of future off-Facebook activity tracking, or selectively stop certain websites from sending your browsing activity to Facebook. ![]() The new tool will display a summary of those third-party websites that shared your visit with Facebook, and will allow you to disconnect that browsing history from your Facebook account. Today the company will start to roll out a feature called “Off-Facebook Activity” that allows people to manage that external browsing data - finally delivering on a promise it made over a year ago when CEO Mark Zuckerberg announced at a company event that it would develop a feature then called “Clear History.” But Facebook users have never been able to view this external data Facebook collected about them, until now.įacebook tracks your browsing history via the “Login with Facebook” button, the “like” button, Facebook comments, and little bits of invisible code, called the Facebook pixel, embedded on other sites (including BuzzFeed News). Basically, Facebook monitors where you go, all across the internet, and uses your digital footprints to target you with ads. ![]() That’s why, after you visit a clothing retailer’s website, you’ll likely see an ad for it in your Facebook News Feed or Instagram feed. Many physical stores do the same thing.After a long delay, Facebook is releasing a tool that will allow people to see what kind of information it has collected about their online activity beyond its borders - from the news they read to the shopping websites they visit to the porn they watch - along with an option to dissociate that data from their accounts.įacebook collects information about its users in two ways: first, through the information you input into its website and apps, and second, by tracking which websites you visit while you’re not on Facebook. Facebook learns that information from its advertising partnerships with third-party apps and websites, which voluntarily tell Facebook the identities of people who visit them. The tracker shows information that Facebook has gathered about your activity off the app in the past 180 days. After Zuckerberg promised the "clear history" tool, Facebook slightly changed course and renamed the tool "Off-Facebook Activity," stating that it wouldn't be possible for users to delete all their data from Facebook. At that time, Facebook was in the midst of the Cambridge Analytica scandal, wherein several apps were accused of improperly accessing the personal information of 50 million people. The feature fulfills a longstanding promise from Facebook CEO Mark Zuckerberg, who vowed in 2018 to build a "clear history" tool for Facebook users. The tool gives users an itemized list of the websites, apps, and real-life stores Facebook knows that they visited, and lets them turn off that tracking. It often indicates a user profile.įacebook is watching you - but thanks to a newly-unveiled feature, it's now possible to keep tabs on how Facebook is tracking your activity.įacebook rolled out its Off-Facebook Activity tracker earlier this year. Account icon An icon in the shape of a person's head and shoulders.
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