In the 1980s, the company acquired and then divested a stake in Shearson. The "Don't Leave Home Without It" advertising campaign was introduced in 1975 and renewed in 2005. American Express developed its first paper charge card in 1958, gold card in 1966, green card in 1969, platinum card in 1984, and Centurion Card in 1999. The company also owns a direct bank.įounded in 1850 as a freight forwarding company, the company introduced financial and travel services to clientele during the early 1900s. The company is ranked 77th on the Fortune 500 and 28th on the list of the most valuable brands by Forbes. It is on the list of largest banks in the United States. In 2022, it handled over 1.5 trillion in purchase volume on its network. Īmex is the fourth largest card network globally based on purchase volume, behind China UnionPay, Visa, and Mastercard and had 133.3 million cards in force worldwide as of December 31, 2022, with an average spending per card member in 2022 of 23,496. AMEX cards are primarily categorized in the order of Green, Gold, Platinum, and Black (Centurion), with a higher rank indicating a higher priority level. It is headquartered at 200 Vesey Street, also known as American Express Tower, in the Battery Park City neighborhood of Lower Manhattan. American Express Company ( Amex) is an American bank holding company and multinational financial services corporation that specializes in payment cards.
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